Hi, I’m Bijal.

I write books.
I build brands.
I find patterns in things that don’t seem related until suddenly they do.

I’ve spent most of my career in marketing and product.

Now I spend a lot of it writing.

Turns out they’re kinda the same job.

Portrait of Bijal seated outdoors

Yes, I know. That’s a lot.

01MARKETER.Marketing, product and brand. I help companies figure out how to be understood, chosen and remembered.→02WRITER.I write books. My own. Sometimes yours. I like real stories — especially the complicated ones.→03STARTUP JUNKIE.I connect dots, spot opportunities, love brainstorming product, and write down ideas that refuse to leave me alone.→04SPEAKER.I used to teach undergrad. I love talking to people about marketing, storytelling, writing, ideas and life.→

Books. Brands.
Patterns. People.
Always the story.