Work with C-level and Leadership team to identify yearly and quarterly business goals and develop a content strategy that works across sales, customer success, PR, and marketing teams to achieve those goals.
Deliverables: Content themes, Four-Five specific pieces, verticals, possible outlets, and distribution strategy.
Social Media Strategy
Review current business goals and develop a social media voice, and strategy to maximize interactions and engagement by platform.
Deliverables: Strategy, frequency and brand voice by platform.
Email Content & Workflow Development
Work with sales & performance marketing team to under customer segmentation and user journey to develop email content and workflow for each touch point.
Deliverables: Workflow and Email content for up to six different touch points.
Work with C-Level, Leadership, Marketing, and Sales team to develop a launch strategy by location.
Deliverables: GTM strategy with messaging, target publications, and PR plans.
Develop an event strategy for new and current clients.
Deliverables: Event theme, strategy, venue options, marketing plan.
Event Strategy & Execution
Deliverable: Execute strategy from start to finish.